Why sell voluntary?

We understand how important it is for brokers to be able to deliver the right solutions to clients. By offering voluntary benefits, brokers can help provide the answers to the issues that employers care about most. Voluntary benefits and, in particular, Trustmark’s voluntary benefits are part of a growing industry that increases the protection employers offer to help attract and retain employees, while lowering their costs and helping to communicate key corporate benefits.

Voluntary is growing

More and more employers are looking to voluntary benefits as an important part of their benefits package.
92 percent of U.S. employers believe voluntary benefits and services will be important to their employee value proposition over the next three to five years.*
83 percent of employees with healthcare coverage only say they're open to enrolling in voluntary benefits.**

Attracting and retaining employees

An employer’s employees are their most valuable asset which is why employers want solutions to maintain their workforce.

7 in 10 employers offer voluntary benefits to improve morale for their existing employees and to attract and retain new talent.**

87% of employees with healthcare and voluntary benefits feel they matter to their employer.**

Providing well-rounded protection

The trend towards high-deductible health plans and an increasing need for flexibility in plan design make voluntary benefits a valuable tool for brokers. Brokers who offer voluntary can help employers by:
Filling gaps in their medical coverage
Offering employees options to customize their protection
Offering options for customized enrollment and communication strategies
Providing added protection at no additional cost to employers

Voluntary helps simplify benefits

Offering voluntary products is the first step, but working with Trustmark also gives you access to the enrollment services and billing solutions that can help eliminate headaches for employers.

More than half of employees state they prefer to meet face-to-face with HR or an insurance professional during employee benefit enrollment.**
63 percent of employers would also prefer in-person contact during enrollment.**

* Willis Towers Watson 2016 Voluntary Benefits and Services Survey.
**Trustmark Independent Employer Survey Conducted by The Connell Group. April, 2015


contact our sales team