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Blog Series: The Pitfalls of Voluntary Benefits – Employee Communication and Engagement Needs
May 15, 2013
By Dan Johnson, Vice President, Sales and Marketing
When navigating the path to worksite voluntary benefits success as a broker there are three main roads you need to be aware of to choose wisely for you and your clients.
- Choosing the right enrollment partner
- Choosing the right benefits technology platform for core benefit enrollments
- Finalizing the right approach or solution for you and your clients’ employee communication and engagement needs
Today’s discussion revolves around the right approach or solution for your clients’ employee communications and engagement needs. Many in our industry believe that core benefit enrollments are the only real driver for employee access and the go-to solution for employers. I agree that this is a great solution, but it’s not the only solution.
Who is going to service exchanges?
May 9, 2013
In our changing insurance market, health insurance exchanges are moving to the forefront of industry conversation. Exchanges, both private and public, will compete with different technologies and approaches to management. But, more than any of the unique features provided by the exchanges, customer service will play a crucial role in any exchange’s success. While different technology platforms and user interfaces will be important, communication and customer service needed to back up the exchanges will remain an important part of meeting employee needs.
Trustmark’s New Accident Plans Take Effect for Spring
May 1, 2013
Spring is finally here which means anyone who was trapped inside due to winter weather finally has a chance to get outside and get active. Even better, with Trustmark’s new Accident Insurance plans taking effect today, employees can head out with the security of knowing they are better protected than ever from life’s bumps and bruises.
Dan Johnson Inducted into The Workplace Benefits Association Hall of Fame
April 25, 2013
We are proud to announce that Trustmark’s very own Dan Johnson, Vice President of Sales and Marketing, will be inducted into The Workplace Benefits Association hall of fame. Dan will be joined by fellow inductees Allen Bress of Merchants Benefit Administration and Phil Brimer of focus3 Benefits.
Why the Time is Right for Critical Illness Insurance
April 24, 2013
Both employers and employees face new challenges in a changing insurance market. And, to make the right decisions, it is important that they understand the nature of the challenges they face as well as the possible solutions. One of the many challenges facing employees today is increasing out-of-pocket costs and one of the solutions available to them is Critical Illness insurance.
Blog Series: The Pitfalls of Voluntary Benefits - Choosing a Benefits Technology Platform
April 18, 2013
By Dan Johnson, Vice President, Sales and Marketing
As a broker, when navigating the path to worksite voluntary benefits success there are three main roads you should be aware of to help you make the best decisions for you and your clients.
- Choosing the right enrollment partner
- Choosing the right benefits technology platform for core benefit enrollments
- Finalizing the right approach or solution for you and your clients’ employee communication and engagement needs
The first post of this series talked about choosing an enrollment partner and a “solutions-based” enrollment approach. Today I would like to address choosing the right benefits technology platform. This will be key for you and your clients when the “solution” you discovered that fits your clients’ needs is for a core benefit enrollment process including offering voluntary benefits. As I mentioned last time, voluntary benefits offered during a core benefit enrollment, accounts for 50 percent of our sales at VBS.
Blog Series: The Pitfalls of Voluntary Benefits - Choosing an Enrollment Partner
April 10, 2013
By Dan Johnson, Vice President, Sales and Marketing
When navigating the path to worksite voluntary benefits success as a broker there are three main roads you need to be aware of to choose wisely for you and your clients.
- Choosing the right enrollment partner
- Choosing the right benefits technology platform for core benefit enrollments
- Finalizing the right approach or solution for you and your clients’ employee communication and engagement needs
Once you’ve taken these steps, you can determine what voluntary products fit nicely in a client’s present benefits package to help fill gaps or complement existing coverage. It may seem complicated, but this process does not have to be difficult. If you start with the help of an experienced worksite provider and its sales team it is easy to manage avoiding the pitfalls of voluntary benefits.
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