Trustmark gives thanks

By: Alex Moral, President, Trustmark Voluntary Benefit Solutions

In many households around the country, family and friends will take a few minutes this Thanksgiving to give everyone at their table a chance share what they are grateful for this year. So, before you sit down and carve the turkey with your family, we want to express what we’re grateful for here at Trustmark.

Posted on November 22, 2017 in Trustmark

Infographic: Caregiving - the challenges and the solutions

November is National Family Caregivers Month, a time of year when we recognize and celebrate the efforts of family caregivers. As we appreciate those efforts, it’s also important that we take time to understand the challenges that caregiving presents. For many Americans, caregiving is much more than lending a hand here and there, it’s effectively a second full-time job in terms of the hours they put in to caregiving. 

Posted on November 16, 2017 in Health & Wellbeing Industry

Lost in translation – It’s time to change the way we talk to employees

By: Mike Dahlinger, Regional Sales Representative, Michigan Region

The following will make plenty of sense to an insurance professional: “The lower premiums of a high-deductible health come with higher out-of-pocket costs. These costs can come in the form of coinsurance or through the higher deductible, but all of this can be offset by voluntary benefits.” Our end consumer, however, is not an insurance professional. The above is an example of how we speak in the industry and, to us, it makes sense. The problem is that it doesn’t make sense to our customers; to employees buying insurance.

Posted on November 09, 2017 in Employee Communication

How hospitals and insurers can support caregiving

By: Dan Johnson, Vice President of Sales and Marketing

Caregiving is a huge responsibility. For one in six U.S. employees, it is essentially a second job given the time and energy required to be a caregiver for a loved one.1 We recently took a look at how employers could support employees who are caregivers, but it’s not just employers who are trying to help; the healthcare industry and insurance carriers are on board too. Since November is National Family Caregivers Month, it’s the perfect time to show how this emphasis on supporting caregivers is paying dividends for patients, employees and their employers.

Posted on November 02, 2017 in Broker News Critical Illness Health & Wellbeing

Demonstrating care throughout the customer ecosystem

By: Ann Freeman, Executive Director, Marketing, Trustmark Voluntary Benefit Solutions

We’re all familiar with the term “the customer is always right” and many leading brands have made the customer experience the centerpiece of their mission. Yet the term is predicated on a transactional relationship; a belief that the customer knows what it is they want as well as the expected service. But, based on my experience in the insurance, benefits and financial services industries, I believe customers approach a company seeking guidance. And the way we go about offering our services is ultimately as crucial as what we ultimately offer.

Posted on October 26, 2017 in Customer Service Industry

4 benefits trends for 2018

By: Dan Schmid, Regional Sales Vice President – Western United States, Trustmark Voluntary Benefit Solutions

​Our industry’s professional landscape has been changing rapidly as more and more employers are looking to voluntary benefits as an important part of their benefits package. Employees are increasingly expecting the same type of engaged, highly personalized experience from their employer and vendor partners that they receive with leading consumer brands. Employers in turn are broadening how they view employees and their needs and seeking the right tools and resources to keep them engaged.  

Posted on October 17, 2017 in Broker News Industry

Aiming for best in class? Instead, aim for what matters

By: Alex Moral, President, Trustmark Voluntary Benefit Solutions

“Best in class” is a phrase that gets thrown around all the time in the business world. In the auto industry, how often do you hear “best in class safety”? Or, in just about any industry, “best in class service”? It’s a common phrase, but it’s also one that has never made much sense to me. Instead of aiming for best in class, why not aim for something that matters?

Posted on October 12, 2017 in Industry Trustmark

Soup or salad; 5 keys to exemplary customer service

The last time I was at a restaurant, a nice young woman waited on our table. She was polite, she was attentive, she was quick and she got everyone’s order correct. Yet, the experience wasn’t much more than a transaction: food in exchange for cash.

Don’t get me wrong, timeliness, accuracy and responsiveness are important, but they don’t create a memorable service experience because those attributes are simply expected. Without them, we would have been dissatisfied.

Posted on October 05, 2017 in Industry Trustmark

6 times you should revisit your life insurance coverage

Whether it’s buying a house or planning for retirement, some of the most important milestones in your life should serve as triggers for revisiting your life insurance coverage. 
  1. When you land the job or finally decide to leave it: A career switch is a great time to reevaluate your supplemental or employment-based life insurance needs

Posted on September 26, 2017 in Life Insurance

5 rules to break as a salesperson

By: Shaun Urista, Regional Sales Manager, Gulf Coast & South Central Regions

Sales is a challenging field with multiple paths to the desired outcome (the sale). That’s why I’m a little hesitant to take most sales tips as gospel. I’ve seen so many articles that list 2, 4, even 5 tips that are sure to increase your sales and they just haven’t made much sense to me. What success I have had has been, in part, because I didn’t always follow the typical rules for selling. There are certainly some good ones to follow, but it’s also good to know when to break those rules. Below are five examples:

Posted on September 20, 2017 in Industry Sales

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