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The future of insurance: more ways to pay

By: Pam Handmaker, Senior Director, Product & Innovation

​As we’ve discussed in recent articles, one of the greatest challenges the insurance industry faces is that consumers fear they won’t use their policy. There’s the sense of “it won’t happen to me” or “I won’t ever use it” that can turn people away from purchasing insurance. If they don’t use the policy, they’ll have security and a safety net, but they end up seeing the policy as “wasted money” if there’s no tangible payoff.

Posted on July 19, 2018 in Marketing Sales

5 ways to market like a pro in 2018

By: Ann Freeman, Executive Director of Marketing, Trustmark Voluntary Benefit Solutions

If you’re looking at your marketing plan for 2018 and wondering how to get more mileage out of what you’re planning; there’s still plenty of time to re-evaluate, adjust and get on board with some of the marketing trends that will shape 2018. Last year was transformative in many ways, especially in how we look at and process information, which has a ripple effect that reaches the marketing world as well. It’s up to marketers to adapt to these challenges and we have 5 tips to help you market like a pro in 2018. 

Posted on January 25, 2018 in Industry Marketing

How to grow your business — Part III: Social media strategy for B2B

By: Amanda Emery, Associate Director, Online & Broker/Employer Marketing |

Getting started on social media

If you haven’t already, check out the second blog in this series here for all you need to know before jumping into strategy.

Posted on March 03, 2016 in Marketing

How to grow your business — Part II: Using social media for B2B

By: Amanda Emery, Associate Director, Online & Broker/Employer Marketing |

Many companies may understand that social media is important, but that doesn’t mean they understand why. Keep in mind that in order for you to understand how to create a successful social media strategy, you must first understand the “whys” behind social for you to be effective.

Posted on March 01, 2016 in Marketing

How to grow your business — Part I: Finding your niche

By: Amanda Emery, Associate Director, Online & Broker/Employer Marketing |

Year after year I seem to get the same questions when it comes to what companies should be doing to increase leads, get brand awareness, or get on social and build their online presence. But the fact of that matter is, no matter what you do, you’ll never be everything to everybody.

Posted on February 24, 2016 in Marketing