Burn the spreadsheet

By: Shaun Urista, Regional Sales Manager, Gulf Coast & South Central Regions

Think about the last time you bought a car, or maybe even a TV. Before you made your purchase, did you make a spreadsheet of the various product features you were interested in? Chances are, you made those decisions on a myriad of factors, not all of which can be captured on a simple table. With that said, why is it that when looking at insurance carriers and their products, brokers and employers want to base their decision on a spreadsheet? 

Posted on September 13, 2018 in Sales

Life Insurance Awareness Month: selling life insurance to millennials

By: Mike Dahlinger, Regional Sales Director, Michigan

​Several months ago, I had the good fortune to present a webinar on how to talk benefits to millennials. And, now that Life Insurance Awareness Month is upon us, I thought it would be a great chance to review some of those concepts and see how they apply specifically to the life insurance market.

Posted on September 06, 2018 in Life Insurance Sales

We need to redefine disability insurance

Trustmark recently had a chance to take a fresh look at the disability insurance market with new research to understand what consumers think about disability. While there were countless insights into what consumers want from their protection, there is one insight that came through crystal clear: We need to redefine disability insurance as an industry.

Posted on August 30, 2018 in Sales

Taking the facts OUT of benefits communication

In the insurance industry, we love statistics. They help give context to the need for our products: “You have a 50 percent chance of facing X” or “2 out of every 3 people encounter Z.” But, the issue with these facts and figures is that, too often, they don’t resonate with consumers.
 

Posted on August 16, 2018 in Employee Communication

This is my story: Jodi Allen

By: Jodi Allen, Regional Sales Director, Mountain Region

I tell stories. True ones. And after twenty years as an on-air TV news reporter, I’ve told them all. The heroes coming home from war and being reunited with their families—I loved those. Every time, I’d cry and want to hug them all. The shootings, the court cases, the victim’s family interviews —I don’t forget those. I remember the lottery winners, the reunion between a heart recipient and the family of the gentlemen donor and, one of my favorites, the time I was involved in tracking down the wedding rings of a hurricane Katrina evacuee who left them behind in her rush to leave.

Posted on August 09, 2018 in Employee Communication

Your open enrollment preparation checklist

The open enrollment season is just a few months away. It’s an exciting time of year, but it’s also a stressful one if you’re not prepared. Make sure you’re ready to hit the ground running this year with our open enrollment preparation checklist.

 

Posted on August 01, 2018 in Employee Communication Enrollment

What is long-term care?

By: Adam Bezman, Senior Director, Product & Innovation

We recently posted an article on a few of the many insurance terms that can confuse consumers. But, there’s one in particular that warrants a closer look. That’s because it’s an increasingly important term and it’s often misunderstood. As you might guess from the title, the term is “long-term care.” 

Posted on July 26, 2018 in Life Insurance

The future of insurance: more ways to pay

By: Pam Handmaker, Senior Director, Product & Innovation

​As we’ve discussed in recent articles, one of the greatest challenges the insurance industry faces is that consumers fear they won’t use their policy. There’s the sense of “it won’t happen to me” or “I won’t ever use it” that can turn people away from purchasing insurance. If they don’t use the policy, they’ll have security and a safety net, but they end up seeing the policy as “wasted money” if there’s no tangible payoff.

Posted on July 19, 2018 in Marketing Sales

One Trustmark: They have our back

By: Alex Moral, Senior Vice President, Voluntary Benefits

We realize that, to deliver the most effective story about our company and to deliver the best possible solutions, we need to simplify. To better serve you―our clients―we need better collaboration between all the services that Trustmark can offer and an easier way to share those services. That’s why we’re making the transition for all of our businesses to become one Trustmark brand. With all of us working together, Trustmark can provide you with more comprehensive benefit solutions and more effective service.

Posted on July 12, 2018 in Trustmark

Disability insurance and the importance of the paycheck

By: Jamie Miller, Regional Sales Director, Southern California Region (LA/Ventura County)

Almost 8 out of 10 American workers say they live paycheck to paycheck to make ends meet. Hopefully, in the event of a sickness or injury, they have medical insurance and supplemental benefits to cover the costs of medical treatment. But, with so many Americans dependent on their paycheck, what happens when that sickness or injury requires a recovery period of weeks or months that keeps them out of work?

Posted on July 05, 2018 in Sales

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