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eBook: Voluntary Benefits and the Millennial Customer

Millennials are often discussed as sort of a mythical demographic that no one knows how to talk to or what drives their behavior. This is often because millennials aren’t hitting the “traditional” life stages at the “traditional” ages. They’re getting married later (or not at all), they’re having kids later (or, again, not at all) and their value system is different from previous generations. With all of these differences, how do you reach millennial consumers to share the value of voluntary benefits? Trustmark’s new eBook offers insight on Voluntary Benefits and the Millennial Customer. Specifically, we discuss:
  • What gets millennials’ attention - If we can’t target as well by what’s happening in their lives, there are other ways to craft messaging that works.
  • How to deliver messaging to millennials - Most people think technology is the best way to reach millennials and, while technology does have its place, there are more effective ways to get through to them. 
  • Why reaching millennials matters for employers - Of course, attracting and retaining employees is important, but millennials in particular are likely to be promoters of their employers. 
Download the eBook—and be sure to also view our on demand webinar—on how to talk benefits to millennials to equip yourself with everything you need to know about offering voluntary benefits to the largest demographic in today’s workforce.1

1 Pew Research Center. Millennials are the largest generation in the U.S. labor force. April 11, 2018.

Posted on May 16, 2018 in Employee Communication

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