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White Paper: 3 important steps for successful employee benefit communication

In any given day, how many emails does an employee receive? How many phone calls or conversations? How many pieces of paper come across their desks? We don’t have an exact number, but suffice to say, it’s a lot. So, with all of that clutter to get through, how do you make sure employees get the information they need when it comes to their benefits? Trustmark recently took part in new industry research that highlights 3 important steps for successful employee benefit communication.

3 important steps for successful employee benefit communication

Three steps may sound simple, but execution and implementation is everything. And, while many of these steps may, at first, seem obvious, a closer look at how we communicate with employees today shows that many are missing the mark. To better reach employees, our research revealed you need to:
  1. Provide a tailored message that appeals to emotion - The most commonly cited reasons for enrolling in benefits are emotional ones, with “it’s important to have for peace of mind” being the most common.1
  2. Deliver your message through multi-channel communication - Employee engagement, satisfaction, and voluntary product take-up rates are all higher among employees who receive at least 3 different types of benefits communication.1
  3. Bring it all together with face-to-face interaction at time of enrollment - 72% of employees who receive face-to-face communication are “Satisfied” or “Very Satisfied” with their employer’s benefits program – the highest of any communication method.1

Download the full white paper to learn more about what’s driving these steps and what you can do to start communicating more effectively with employees.

1 Trustmark and Customer Benefit Analytics, “Who Buys Voluntary and Why: 2017 Enrollment Study.”

Posted on June 21, 2018 in Employee Communication Trustmark

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