5 ways to maximize voluntary benefits participation

As education about voluntary benefits increases and the need for voluntary to round out an individual’s coverage becomes more apparent to consumers, growth is inevitable. Recent studies bear out that trend: between 2014 and 2017, voluntary benefit participation rates have increased by 7 percent.1 But, what’s driving this change and how can we capitalize on the momentum? 

Posted on March 07, 2018 in Enrollment

I’m a salesperson and I have no clients

By: Joe Goolsby, Regional Sales Director, Midwest Region

I’m a salesperson and I have no clients. That sounds a little bit like something you might hear at a support group, but in my case it’s true… though probably not in the sense that you’re thinking. But that’s because I have partners that I am very proud to do business with, and the distinction between a “client” and a “partner” is a very important one. 

Posted on March 01, 2018 in Sales Trustmark

Infographic: Avoiding waste in healthcare costs

Forward-thinking insurance companies are sharing a new message when it comes to how consumers spend their money on healthcare: don’t just spend, spend smarter. Our goal as an insurance company is to help provide financial security by protecting consumers from the out-of-pocket costs of healthcare. But, covering the costs of healthcare is just a part of the puzzle.

Posted on February 21, 2018

People are our priority: Insights from the 23rd Annual Producer Conference

By: Dan Johnson, Vice President of Sales and Marketing

Relationships with our broker and producer partners have always been at the top of our priority list, and each year we put on a large industry conference to celebrate those relationships and highlight our company culture. We strive to deliver as much education as possible on anything from the state of healthcare, to employee engagement, to product positioning and more. I like to believe we give a lot, but we also certainly get a lot in return. 

Posted on February 08, 2018 in Trustmark

One-on-one communication: Adding value to your open enrollment

By: Mike Dahlinger, Regional Sales Director, Michigan

Anything worth doing, is worth doing well. When it comes to benefits enrollment, it’s certainly worth doing, but are brokers and employers doing everything they can to maximize their enrollment? If you’re not using one-on-one communication, the answer may be no. While it’s possible to enroll without one-on-one communication, you’re missing out on the added value of this approach.

Posted on February 06, 2018 in Employee Communication Enrollment

Tackling 5 common football injuries

By: Mike Feeney, Regional Sales Manager, Mid-Atlantic Region

Like many Americans, football may be on your mind this weekend. As you sit down with your friends and family to enjoy the game, you hope that your team wins, maybe an exciting halftime show and, of course, that no one gets injured. But, if there are injuries, you also might want to hope that the players have good Accident insurance coverage. A look at the most common football injuries could tell you why:

Posted on January 31, 2018 in Accident Insurance

5 ways to market like a pro in 2018

By: Ann Freeman, Executive Director of Marketing, Trustmark Voluntary Benefit Solutions

If you’re looking at your marketing plan for 2018 and wondering how to get more mileage out of what you’re planning; there’s still plenty of time to re-evaluate, adjust and get on board with some of the marketing trends that will shape 2018. Last year was transformative in many ways, especially in how we look at and process information, which has a ripple effect that reaches the marketing world as well. It’s up to marketers to adapt to these challenges and we have 5 tips to help you market like a pro in 2018. 

Posted on January 25, 2018 in Industry Marketing

Infographic: Cutting the cost of workers' compensation with Accident and Disability insurance

Employers are constantly looking for ways to cut healthcare costs and run their businesses more efficiently; and rightly so. Voluntary benefits play a large role in achieving this goal by expanding benefits packages at no additional cost to the employer while increasing employee loyalty and productivity. But, what is often overlooked is the impact voluntary benefits can have on workers' compensation.

Posted on January 11, 2018 in Accident Insurance Industry

The 4 most overused sales clichés

By: Shaun Urista, Regional Sales Manager, Gulf Coast & South Central Regions

Every profession has its own special jargon. But, for whatever reason, being in sales seems to come with more than its fair share of overused phrases. Sometimes we use these phrases to try and communicate more clearly and other times they may help us tiptoe around a delicate subject. They aren’t without their value at times, but there are a couple in particular that have always jumped out to me as being meaningless or, in the wrong light, possibly even insulting to a client.

Posted on January 04, 2018 in Industry Sales

2017: A look back and a look ahead

By: Alex Moral, President, Trustmark Voluntary Benefit Solutions

With the New Year just around the corner, many people are reflecting on the year past and making resolutions for the year to come. So, in that spirit, I thought I’d do the same when it comes to Trustmark and the world of voluntary benefits.

Posted on December 28, 2017 in Industry

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